PAKISTAN SUPER LEAGUE 2024 SPONSORS LIST, PSL 2024 ADVERTISEMENT DETAILS
PAKISTAN SUPER LEAGUE 2024:
Pakistan Super League is the biggest brand of cricket in Pakistan, it is the biggest stage cricket league that is played in Pakistan and is organized by the Pakistan Cricket Board. Pakistan Super League is a big success in Pakistan and the main reason for the success of the T20 League, we all know is sponsors and advertisements that make a league big because in T20 League cricket it’s all about money.
Pakistan Super League 2024 will also be a major success because of the sponsors and advertisement deals that PSL gets is way bigger than any other sport in Pakistan, here are all the details you will want to check out, about the sponsors and the advertisers for the Pakistan Super League.
PSL TITLE SPONSORSHIP:
The initial sponsorship of the Pakistan Super League was awarded to the Habib Bank Limited (HBL), one of the biggest banks in Pakistan for a 3-year deal before the inaugural season of the Pakistan Super League in 2015, this deal was locked around $ 5.2 Million, the sponsorship money decides the worth of a Cricket League but as it was the starting of the PSL that was quite a good shot.
In 2019, Pakistan Cricket Board renewed its TITLE SPONSORSHIP with the HBL for another 3-year deal with the Pakistan Super League, HBL Pakistan paid a sponsorship amount of around $ 14.3 Million for this TITLE SPONSORSHIP of the league.
PSL 2024 TITLE SPONSORSHIP:
The brand value of the Pakistan Super League is getting higher and higher, but in 2021 it was announced that another deal has also been signed and HBL has also acquired the TITLE SPONSORSHIP of the PSL for 4 more years till 2025, HBL Pakistan paid $ 22.2 Million for the Pakistan Super League sponsorship.
Here below we have given you an estimated amount of how much HBL Pakistan has paid to the Pakistan Cricket Board for the TITLE SPONSORSHIP rights of the Pakistan Super League since the start to the upcoming 2024 season, and the details that are officially released by the PCB are as follows;
| TITLE SPONSOR | TIME PERIOD | SPONSORSHIP DEAL (PKR) |
| HBL | 2016 – 2018 | 54.4 CRORE |
| HBL | 2019 – 2021 | 215 CRORE |
| HBL | 2022 – 2025 | 391.7 CRORE |
PSL SUB-SPONSORS:
As we already know, the worth of a T20 league is based on how many brands are willing to sponsor the league in exchange for the advertisements, apart from the TITLE SPONSORS, here are some of the additional sponsors that have sponsored this league and you will see in the Pakistan Super League as well;
- PEPSI
- INVEREX
- TAPAL TEA
- HEAD AND SHOULDERS
- ARIEL
- JUNAID JAMSHAID
- TIK TOK
- KFC
PEPSI:
PEPSI is an international beverage company, based in America is also the sponsor of the HBL PSL. PEPSI is one of the biggest international companies in the world and has a worldwide supply chain. PEPSI is one of the most linked companies with Pakistan Cricket, was also the sponsor of the Pakistan Cricket Team and now is linked with the Pakistan Super League as well.
INVEREX:
INVEREX is also on the sponsorship list for the Pakistan Super League also known as the Inverex Solar Energy – the largest solar brand in Pakistan. This brand was linked with the Pakistan Super League 2023 and is named as the biggest brand when it comes to buying solar panels in Pakistan.
TAPAL TEA:
TAPAL TEA is one of the biggest brands of Tea in Pakistan, this brand was also seen sponsoring in the Pakistan Super League 2023 season – TAPA TEA is one of the most selling tea brands in Pakistan as per the available records.
HEAD AND SHOULDERS:
HEAD AND SHOULDERS is also a very big international brand, the #1 American dandruff shampoo brand, H&S was also linked with the PSL 2023 which tells us the brand value of the Pakistan Super League.
ARIEL:
ARIEL is one of the biggest laundry detergent brands in Pakistan. ARIEL has a worldwide market as this laundry detergent is supplied in multiple countries along with Pakistan and is also linked with Pakistan Super League as a sponsor.
JUNAID JAMSHAID:
J. also known as the ‘’ JUNAID JAMSHED ‘’, is a clothing brand in Pakistan, it is one of the biggest clothing brands as this brand also provides the option of online shopping to customers for the latest trends of Men, Women, and Kids.
TIK TOK:
TIK-TOK is nowadays one of the biggest apps for short-form mobile videos, this app is also a worldwide audience and is available in more than 40 languages, and in many different countries. This international brand is also associated with the Pakistan Super League.
KFC:
KFC is also an international brand, a global restaurant brand that is also available in Pakistan and has a long rich history of hard work and success. This international brand has also signed a deal with the Pakistan Super League.
